IN THIS ECONOMY

A few months ago, a friend told me that if he heard the phrase “In this economy” one more time, he might explode. Little did we know, then, how many more times we’d get to hear it, and, frankly, how much more we’d care about hearing it. How we’d probably come to hang on the words of stories that began that way, and how we’d pray to move beyond it.
This is a story that begins “In this economy.” It’s a story about the joy that consumables can bring us, and the ability to find that joy for under $20. It’s a story about a showerhead that has changed my life, or at the very least, my mornings.
I live in San Francisco. I know I’ve mentioned that, but to me, San Francisco goes against the status quo. My default location tends to be the east coast, where life is both more coarse and more refined. Faster in the north where I tend to take quick trips to New York, slower in the south where I like to linger for weeks or months. Life on the east coast is not about a wholeness of the soul. Little time is spent talking about work/life balance, or balance of any sort, really. But life in San Francisco is somewhat obsessed with this. Companies compete to offer the most holistic view of life–which inevitably includes a LOT of work, but also a bit of a balancing act. At least, companies give the promise of this, and I’d argue it’s more prevalent in SF than back east.
And yet, people here still work too much. I work too much. I am constantly trying to balance my desire to press ahead in my career, working as hard as I can, with taking some time to relax and enjoy what’s around me. This has rarely been more startling than last night, when watching the Real Housewives of New York City. I only caught a few minutes of the episode, but as one couple departed Brooklyn for St. Barts, I realized I wouldn’t know what to do with myself if I ever took a vacation as an adult. In fact, I have never taken an actual vacation, if you consider a vacation a trip where you go to spend time away from work that doesn’t include a family reunion or visiting friends. My trips are always, always, always to visit family or friends. This idea of taking time away from work and spending money on myself is just not something I engage in. I hope one day I will.
In the meantime, and “in this economy,” I’m trying to find pleasure in the small things. My consumer victories are fewer and farther between, and they also are less costly. But they are there… in the happy hour glass of wine or the deal on Kiehl’s shampoo at Marshall’s or the use of a frequent flyer flight on JetBlue. One of these recent purchases has made a bigger impact than the fleeting high of getting a good deal, it actually has changed my attitude about luxuries in my own home.
Last fall sometime, my showerhead began to squeal. Not all the time, but LOUDLY and without avail when you changed one of the pressure settings. Then, in early winter, it began to squeal all the time. I was fearful my neighbors might one morning break down my door, demanding that I turn off the water and with it, that bloody high-pitched scream. So onto my Christmas list went a consumable: new showerhead. My only wishes were that it be the handheld kind, be silver, and have multiple water spouts. I also hoped it would cost less than $40.
My parents found one at Bed Bath and Beyond for $60, got the online price in-store at $50, and used a 20% coupon. This brought us down to somewhere around my price point. I got the gift on Christmas morning, but saw the $60 price tag and was appalled. Even when they told me they’d spent less, I decided to keep looking to find something less expensive. It’s a showerhead, for goodness sake, and in my mind, utilitarian items should be cheap.
I kept looking, and eventually found the identical showerhead at Marshall’s for only $19.99. I was thrilled. I lamented the economy, the fact that goods were selling for next-to-nothing in January, but I scooped it up, installed it in my apartment in SF, and anxiously awaited a new-and-improved, non-squealing shower. Little did I know I would come to love it.
My first shower was an adjustment. I had to find the right water setting out of all 12 promised by the manufacturer. I discovered that there were truly only 6 settings, and that each of those individual spray-types had a low-to-high pressure scale, yielding at least 6 additional sensations. And in this selection process, I found a setting I’ve never had on a shower before. It is a fine, delicate mist, but with enough spouts to give even, adequate pressure. It is great. To me, it feels like standing in a rain forest, surrounded by lush green foliage with specks of bright blue sky coming in through the leaves.
This entirely new feeling means that I now look forward to my showers. They are points of luxury, of relaxation, of indulgence in my day. As my own private rain forest inside my SF concrete jungle, they are the counterpoint to my stresses. What’s even better is that these showers have opened my eyes to other indulgences at home that I have been missing. Like making time to sit on my rooftop and look out over the San Francisco Bay, or to do yoga in the evenings in my living room.
My point in telling you all of this, in light of “this economy,” is that reclaiming the luxuries right under our noses can be rewarding in lean and lush times alike. And so in light of balance, I’d like to offer a gentle nudge toward seeking your own (small) indulgences. Toward giving your day a bright spot to counter all those stories that begin “In this economy…”
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